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      The Bottom Line Consultancy

      PR Account Assistant / Account Executive

      Reference JB-PRA-270111 Type Full-Time
      Salary No Salary Provided Dependent on Experience - Location London Central, United Kingdom
      Qualification Level GCSE
      Industry Sector(s) PR , Advertising & Marketing & PR

      A fantastic opportunity to join one of the UK’s leading independent PR agencies based in central London. Working across a range of high profile consumer and B2B accounts in the food, drink and lifestyle teams, these roles will provide the successful candidates with a great career opportunity within a lively and creative agency environment.

      Main responsibilities:

      • to be responsible for the effective and efficient execution on a day-to-day basis of assigned PR programmes, as directed by your account manager and/or director

      • to develop an understanding of the wider aspects of those programmes in order to play a fuller role as an assistant/ executive member of your group

      • to establish the trust and confidence of your assigned clients

      • to be familiar with and carry out all duties and responsibilities to the standards required by the agency

      Key tasks and priorities will vary according to client programmes, but are likely to be the following:

      • all aspects of press relations, including: press releases, features and briefing sheets, writing to specified formats, styles and deadlines, organising interviews, liaising with journalists, identifying and maximising opportunities for coverage, maintaining up-to-date feature opportunity lists, gaining an in-depth knowledge of target media and an understanding of their needs/how they work

      • other aspects of copy writing (e.g. literature, newsletters, etc)

      • maintaining comprehensive and up-to-date media contact/mailing lists

      • liaising with clients; attending client meetings as directed

      • monitoring press coverage and reporting both to your account manager and/or director and back to client as appropriate

      • liaising with suppliers (photographers, designers, printers, etc) as directed by your account manager and/or director

      • helping to organise press events and other functions

      • undertaking research projects as required (e.g. research for new business enquiries/proposals)

      • ensuring detailed contact reports of all meetings/decisions are completed and distributed on time

      • preparing regular activity/status reports for clients under the direction of your account manager or director

      • identifying new business opportunities, contributing to the preparation of proposals and, where appropriate, taking part in new business presentations

      • playing a positive and supportive role as a member of your group, and of the agency

      • You may also be required to undertake further specific duties as directed by your account manager and/or other directors of the agency

      Applicants should demonstrate a good understanding of UK media, strong communication and writing skills, enthusiasm and commitment.

      Posted: Thu, 27 Jan 2011

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